Frequently Asked Questions

The improvement varies based on your starting point, but we typically see 40-60% reductions in page load time for image-heavy sites. If you’re serving unoptimized images or missing caching strategies, you could see improvements in as little as 2-3 weeks.

Image compression reduces file size by removing unnecessary data—think of it like zipping a folder. Lazy loading delays loading images until users actually scroll to them. You need both: compression makes images smaller, and lazy loading means you don’t download them until needed.

Yes. Google uses Core Web Vitals as a ranking factor, and slow sites lose customers—studies show a 1-second delay reduces conversions by about 7%. If you’re competing in Malaysia’s e-commerce or SaaS space, poor Core Web Vitals will hurt your visibility and revenue.

Use Google PageSpeed Insights, WebPageTest, or Lighthouse to get baseline metrics before you start. Track three key metrics: Largest Contentful Paint (LCP—how fast your main content loads), First Input Delay (FID—how responsive your site feels), and Cumulative Layout Shift (CLS—unwanted movement during loading). We recommend checking monthly.

Absolutely. Most Malaysian hosting isn’t the main bottleneck—usually it’s unoptimized images, missing caching, or render-blocking JavaScript. We’ve helped clients cut load times in half through compression, CDN setup, and browser caching, all without touching their hosting provider.

WebP is your best bet—it’s 25-35% smaller than JPEG with better quality—but always include a JPEG fallback since older browsers don’t support it. For Malaysia’s mix of mobile devices and varying connections, we recommend serving WebP to modern browsers and JPEG to older ones.